Wente Vineyard’s deep connection to food, embodied by their own on-site gardens that sustain the offerings of their area restaurant might raise eyebrows for some. If the passion of this family-owned house where delicious, acclaimed wines are born is so food-focused, does it take away from their core vision? Hardly. Instead, it was the
perfect equation for Food Network and its newly conceived wine partnership.
Called entwine, this line of offerings is the epitome of the vision of both Wente and Food Network: that a great wine can elevate the everyday to extraordinary, and that the extraordinary should be affordable.With a Pinot Grigio, Chardonnay, Merlot and Cabernet Sauvignon from California, Food Network harnessed their knowledge of food flavors, spices, and aromas. Wente Vineyards tapped into their varietal expertise to blend the wines, and deliver a truly dynamic collaboration.
Product rollout during Atlantic City’s Food and Wine Festival in July proved that the collaboration worked. Exclusively distributed in Michigan by Imperial Beverage, and highly touted on Food Network, the wines will appear in establishments across the State in short order, with a retail price ranging from $9.99 to $13.99.
The Business of Beverages is the official blog of Imperial Beverage of Kalamazoo, Michigan, and is written by its staff and where noted, special guests. Please bookmark this blog and visit often, as regular entries are made here on items of note related to the beverage and distribution business. Or visit Imperial Beverage online, at http://www.ImperialBeverage.com.